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| Our Designers |
BB Dakota - | | |  | | |  Danielle Stevens -
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Fighting Eel - | | |  Hudson - Hudson helped usher in the era of worn, faded, whiskered jeans. As the broken-in look came into fashion, it was Hudson that developed the idea of pre-stressed jeans. The idea was to replicate the look of favorite jeans that have been worn and broken in over the course of months or even years, making them both sexier and more comfortable.
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JW Los Angeles - The JW Los Angeles collection is a division of Johnny Was and celebrates and embraces the lifestyle of today's women with sensual, beautiful and life-enhancing clothing. Soft, feminine pieces with an emphasis on texture, shape and detail.
Known for the quality of their washable rayon as well as their own signature embroidery, they specialize in fabrics that feel luxurious against the skin but are still easy to care for.
Born in 1987, Johnny Was has the reputation of being on the pulse of women's fashion. The designs are a way of life rather than a trend to follow. The Johnny Was team designs for women who are confident, fun, and ageless. Their aim is to inspire women to be who they are, and to make clothes that are beautiful, simple and versatile. | | |  People's Liberation - Launched in 2004 by apparel guru Daniel Guez, People's Liberation is unlike anything you've ever worn before. People's Liberation jeans fit as though they were made for your body, and with impeccable attention to detail, these are the jeans you'll turn to when you're ready to seduce, to strut your stuff, to start a revolution, or to simply be yourself. You don't need to be a celeb to wear People's Liberation, but you do need a free spirit and an individual sense of style. So go ahead. Liberate yourself! | | | Prairie New York - Prairie New York, by Danielle Shriber, is a modern women’s collection of jersey dresses and tops that combine uptown chic with a downtown edge. Her designs reflect her lifestyle; casual yet fashionable.
From the streets of Manhattan to the beaches of the Hamptons, Palm Beach, St. Barths, and St. Tropez the Prairie New York collection is perfect for any occasion. Appropriate for day or evening, the dresses and tops are both wearable and chic. Beautiful, feminine, and sophisticated, Prairie New York designs were created for jet-setting, fashion forward women of all ages. Danielle demonstrates her understanding of both functionality and high fashion in this impressive line.
Danielle believes that true New Yorkers have a preppy side which manifests itself in the color schemes of each collection. The bold patterns found on the pieces are juxtaposed by the effortless and elegant style of the dresses and tops. The vivid motifs and subtle detailing are the perfect balance of sophistication and whim. This attainable luxury is made to travel. Wrinkle free and compact, the dresses are designed to be tucked into the corners of your suitcase.
Born on the Upper East Side, Danielle watched on as her mother designed a clothing line of her own. The first four years of her life were spent beside her mother at her cutting table. Danielle graduated from Northwestern where she studied journalism and film. With no formal training except what her mother taught her and a keen eye for fashion, Danielle launched the Prairie New York collection in 2003. Danielle is happily married with a handsome 3 year old son named Sam. | | |  Sky - | | |  Switch Flops - | | |  Tricia Fix - The Tricia Fix collection is a fusion of feminine fabrics, unique trims and sexy silhouettes. Launched in 2005, the collection quickly grew a loyal customer bas around the world.
Tricia Fix is a Florida native and has been designing for over ten years. Starting with an accessories line and then opening her own boutiques selling her one of a kind styles. Finding her niche, she decided to share her collection with stores around the world. The goal Tricia Fix has kept in mind for her latest undertaking is maintaining a balance between a high-end red carpet look and an affordable piece that offers comfort and security for every woman. “Seeing everything come together is the true gift of the designer,” Fix says.
The line has many celebrity fans, such as Jessica Simpson, Paris Hilton, Eva Longoria and Jamie-Lynn Siegler. Tricia Fix has also been featured in the pages of People, Life & Style, US Weekly, Allure, Lucky and Ocean Drive. The collection is available in upscale boutiques throughout the U.S. | | |  True Religion - True Religion Jeans transcend the denim jean market with awe-inspiring originality. True Religion was founded in 2002 to take denim into a refreshing new direction. True Religion, a Los Angeles based premium denim company, uses intense attention to the details, from the fashion-forward seams, to the amazing embroidery and the unique hand-sanded vintage washes that distinguish True Religion as a leader in the designer jean market. Recent introductions to the denim line are colored corduroy pants, skirts and blazers in numerous colors ranging from vibrant green apple, to fuchsia, turquoise, and cool earth tones like camel, sand and garnet, and many more unique colors. Jeff Lubell - "My life is about fashion. The inventors of fabrics, who knew everything. The fiber mixers and weave makers who brought our modern characteristics of stretch and fit and strength to clothing. Without them you would not have shirts that need no ironing, or jeans that fit snugly, yet move. Without them I would not know how to choose the softest, most lustrous, comfortable and flattering denim for your jeans. So without them you would not have the best jeans in the world! I joined the denim revolution in 1998. There were many brands of jeans, but none I wanted to wear. So I created the Bella Dahl, Jefri Jeans, and then Hippie Brand labels. You know them. (You've seen them on Britney Spears and Tara Reid.) Now there is True Religion Brand Jeans. The superstar of jeans. There is always something unique, something indefinably amazing about a superstar. A superstar is constantly creating, innovating, staying ahead. Like True Religion Brand Jeans. They will always be one step ahead. You can be one step ahead too. Wear True Religion Brand Jeans."
Married couple, Jeffrey and Kim Lubell have combined his classic rock looks and her hip-hop and R&B style to produce their "True Religion", a transcending denim line made to exceed consumer's expectations of designer denim apparel.
Magazines such as Vogue, Elle, Lucky and GQ, have recently featured True Religion Brand Jeans. The brand has also gained an impressive list of celebrity clients including Sharon Stone, Cameron Diaz, Justin Timberlake, Jessica Simpson, Ashlee Simpson, Gwen Stefani, Will Smith, Jada Pinkett Smith, Velvet Revolver, George Clooney, Ben Affleck, David Beckham, Sting, Faith Hill, Britney Spears, Jennifer Garner, Kate Hudson, Steven Tyler and Robbie Williams, among others. | | | 
Whitley - Whitley, the newest line under the Johnny Was umbrella, is created by designer Christy Whitley. It’s first collection was launched in Spring 2008. Whitley is inspired by vintage prints and ethnic influences. It has a young and flirty style that is embellished with embroideries, brocade ribbons, beads, and off beat screen printing. Almost anything goes to create the melting-pot style that makes this line so unique. “ I wanted to create a dress line that is sexy, sophisticated, with a zany beat that makes it irresistable, and fun to wear."
Whitley can be found in the finest boutiques in 40 countries around the world. | | | |
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